One of the very first things I did when I started to plan the start-up of Genetic Supplements was devise how I could enforce the highest possible standard of quality control.
I'm talking about the actual raw ingredients, the formulation of each product and the manufacturing process.
It's not difficult to start a "white label" brand but I didn't want to be like everyone else. Focused on margins and not much else. Take a look at these brands, they're easy to spot, some even will share the same spelling mistakes on the ingredients and nutrition listings! I could go on but let's leave this topic for another day.
So, of course we all have to eat, but I believed by creating the best quality products I could and to cater to people who appreciate that quality, then a successful business would grow.
To me, surely that's what every business should be about? Helping people, yes?
Back to quality control.
I've got to tell you, I'm a bit of a control freak, OK a LOT of a control freak, so I knew I would have to be the one sourcing the raw ingredients and coming up with the formulas based on real science and research.
This way quality was guaranteed. I knew I could rely on me.
I'd invite you to compare our formulas and specifically the dosages of ingredients compared with a lot of the mainstream brands out there. We don't just use the best ingredients, we use meaningful dosages which will actually help. A common marketing trick is to use minor doses just for "label claim."
That doesn't sit well with me at all. You know how passionate I am about this, you've only got to look at my posts!! Sorry again if I've offended here in the past but I will always be outspoken about my beliefs and the things I am impassioned about.
I live and breathe this!
The second part of my quality control strategy is a stringent process at our HQ! We have a decontamination room everyone has to pass through before entering the production area and the cleanliness of the entire facility is always a priority.
I'd never be concerned about a random check-up; you could eat your food off the floor in our place man!
By maintaining control over the entire process, from sourcing to the time it lands at your door, I am able to stamp my guarantee of quality on it.
That's something we as a brand have worked so hard on and always kept at the core of our ethos.
Anyway, tomorrow I'm going to talk nutrition with you!